The one biggest mystery to me about K-pop is where the hell do they get the budget and time to construct such spectacular sets?

Seriously. U.S. artists can barely manage a grungy basement scene without either greenscreening half of it or going to an already-constructed establishment/club/other building. I mean, take the videos for either Keep Your Head Down or The Boys as an example.

Keep Your Head Down sets:

  1. Blackout Powdered Floor Room with Spotlight (of indeterminate size, potentially digitally extended)
  2. U-Know’s Fire Hallway (at least 30’ deep, maybe 10’ wide with some real pyrotechnics)
  3. Max’s Light Room (probably similar dimensions to the fire room, with a 20’ ceiling, plus lighting)
  4. Performance Hall One (seems to be semicircular, 30’ wide and 20’ deep, set height 35’?)
  5. Performance Hall Two (12’ ceiling, 20’ deep and wide?)
  6. Balcony (with background keyed in, obviously)

The Boys sets:

  1. Snow/Igloo Set (I’m calling digital extension on this one, but still at least 60’ across)
  2. Flower Petal Set (Lit area is a circle with 20’ diameter, but the unlit part unknown.)
  3. Performance Hall One (60’ deep, 30’ wide, 20’ ceiling WITH glass floor, water underneath, spotlights, geometric wall art, etc.)
  4. Performance Hall Two (Playing with forced perspective here, but probably 60’ wide, at least 40’ high)
  5. Assortment of Close-up Shots that seem to be in front of two different backgrounds for each girl, but the second background that went almost completely unused/was not meant to have appeared in the final edit (visible at around 4:24 and 4:32, with the evidence being that the outfit/styling is not the same as any other shot in the video) possibly being the same as Set 3.

This is probably overanalysis, but my point is that I’m just really perplexed that U.S. directors (and/or the artists’ labels) are unwilling to go to such great lengths to create a really good product.


Till The World Ends sets:

  • "filmed inside a basement in Los Angeles, California"


I’ve decided that I’m going to make an anthology of all the guest verses that¬†Nicki Minaj¬†does, because they’re invariably better than the actual songs themselves.

Okay, so I know I scoffed at it before, but this is a different cut of the video that’s actually worth sharing.

I guess I like it. The song’s not great, but Ray Kay can never do wrong when he directs.